Guides

Guides

Everything here is written to answer one question properly, including the times when the answer is that you should spend your money somewhere else.

• What a logo should cost an Australian business in 2026What a logo costs in Australia, from doing it yourself to templates, freelancers and agencies, with published figures and how to tell which your business needs.
• Business card size in Australia, with bleed and print specsBusiness card size in Australia: 90 × 55mm is what most printers quote and 85.5 × 54mm is credit card size. Bleed, safe area, resolution and colour settings.
• What is in a brand kitA plain breakdown of what a brand kit contains, what each part is for, and which pieces a small business uses against the ones that sit in a folder.
• Logo file formats: SVG, PNG, PDF and EPS explainedWhich logo file to send a printer, a sign writer, a web developer and an embroiderer, and why sending the wrong one costs you time and money.
• How to choose brand colours that hold upContrast, legibility at small sizes and print behaviour: the practical constraints that decide whether a brand palette works or quietly fails.
• Do you need a designer, or will a template do?An honest comparison of hiring a designer against buying a template, including the specific situations where a template is the wrong purchase.
• How small your logo can go before it stops workingThe sizes a logo has to survive, how to test yours in about five minutes, and what to do when the mark stops reading at small sizes.
• Business name, company name, trade mark: what each one gives youASIC business name, company name, registered trade mark, domain: what each one gives you in Australia, and which of them stops somebody else using your name.
• Using commissioned Indigenous artwork in a brand systemHow to commission, licence, attribute and apply Aboriginal and Torres Strait Islander artwork in a brand or identity, and the specific things not to do with it.
• Vehicle signage sizes, letter heights and artwork filesUte, van and trailer panel sizes in millimetres, how tall lettering must be for its reading distance, cut vinyl or printed wrap, and the files a signwriter needs.
• Brand guidelines template: what the document should containWhat a brand guidelines document contains, section by section, with pages from a real one. Ours comes with every brand kit and logo template.
• Business card bleed and safe zone, measured for Australian printersBusiness card bleed and safe zone for Australia: 3mm bleed on every edge, text 4mm inside the trim, with the exact artwork and pixel sizes for both card sizes.
• Print sizes in Australia: A sizes, DL and business cards in mmAustralian print sizes in millimetres: A2 to A6, DL and both business card sizes, each with 3mm bleed and the pixel dimensions at 300dpi.
• CMYK or RGB for print: what Australian printers acceptWhether to send RGB or CMYK files to an Australian printer, why colours shift in print, and how an RGB colour converts to CMYK, with a worked example.
• What file does my printer need? A file for every supplierWhich file to send a commercial printer, a signwriter, an embroiderer and a web developer, and what someone means when they ask for a high-res version of your logo.
• Ute signage: panel sizes and how big the lettering needs to beDual cab ute door and tailgate sizes in millimetres, how tall the name and phone number need to be to read from traffic, and the files a signwriter needs.
• DL flyer size: dimensions, bleed and pixels for printA DL flyer is a third of an A4 sheet. Its size in millimetres, with bleed, the safe area for text, the pixels for print and how DL folds from A4.
• Corflute sign design: sizes, lettering and what to keep clearCorflute sign sizes from a printer's own list, how tall the name and phone number need to be on a site sign or A-frame, and the bleed to ask for.
• Tradie business cards: size, what to print and the phone numberThe business card size Australian printers quote, what a tradie's card should carry, including the licence number and ABN, and the files to send the printer.