You already have a logo.
You need the files.
A signwriter asks for “the vector”. A printer asks whether it is CMYK. An embroiderer says it has too much detail. You send the JPG you have, and it comes back.
Send us the file you do have — an export, a screenshot, a photo of your own sign — and it comes back as nine files that cover every one of those conversations, with a page telling you which is which.
Your mark is also saved into a BrandLaunch account under your email address, so you can put it on anything in the catalogue — a ute panel, a sign, a menu, an invoice — without uploading it again.
- “Send me the vector”
- logo.eps
- “Do you have print-ready artwork?”
- logo-print-cmyk.pdf
- “Can you send a high-res version?”
- logo-300dpi.png
- An embroiderer, for a polo or a cap
- logo-simplified.svg
- A cutter, for vinyl on a ute or a window
- logo-simplified.svg
That table is the product. The files are the easy half.
There are tools that will auto-trace a logo for about forty dollars, and you can find them in a minute. Here is what they actually do.
A trace follows the edge of every pixel. Run it over a 1000px PNG and you get a path with several hundred points on a curve that should have six, plus a fringe of anti-aliasing artefacts along every edge. On screen at small size it looks convincing. Sent to a cutter it is not: the blade follows every one of those points, the vinyl tears at the corners, and the signwriter emails you back asking for proper artwork.
A person redraws it instead — circles as circles, straight edges as straight edges, type reset in the closest real face and outlined. That takes a couple of hours, which is why this takes two working days and not two minutes.
If what you send is too small or too unclear to redraw faithfully, we email you before starting rather than guess at it.